Amazon Echo in front of a desktop monitor

Amazon Prime Membership Price Hike

As of today, the Amazon Prime Membership annual fee has increased from $99/year to $119/year and we want to know – is it worth it?

At Beech Tree Trading, we’re big fans of Amazon – and not just as a seller! Many of our employees have Amazon Prime memberships, and we’re fascinated by all the good Amazon is doing in the world through volunteerism, technology, and green initiatives.

But not everyone shops on Amazon and even with over 100 Million Prime Members as of April 2018, we wanted to share some of the benefits that make Amazon’s Prime Membership about so much more than free shipping.

Boxes stacked from many different manufacturers

In addition to fast, free delivery on over 100 million items, Amazon offers lots of incredible features with their prime membership like:

  • Prime Video – much like Netflix and Hulu, Amazon has a video streaming service that includes dozens of original shows and movies and non-Prime members can sign up for just $12.99/month. Plus, unlike most of its competitors, many Prime videos can also be downloaded!
  • Prime Reading – unlimited reading for book lovers with over 1,000 books, magazines, comics and Kindle singles.
  • Prime Music – with over two million songs and always ad-free, music lovers can rock out for days with this feature!
  • Prime Pantry – members pay a flat $5.99/box rate for pantry and grocery items delivered to their door.
  • Prime Fresh – available for an additional $14.99/month, this service gives Prime Members in certain zip codes full grocery delivery – including produce and meat!
  • Restaurant Delivery – in select areas and Amazon is rolling out new locations all the time.
  • Whole Foods perks – now that Whole Foods is under the Amazon umbrella, the e-commerce giant is sure to roll out plenty of bonuses for Prime Members, like free 2-hour delivery for Prime Now subscribers in certain areas.
  • Unlimited photo storage – not to mention 5GB free for regular Amazon shoppers and photo printing on mugs, calendars and more with Amazon Prints.
  • Access to Amazon Elements – from vitamins and supplements to baby wipes, Amazon’s private label rolled out in 2014 originally and features “premium products with transparent origins” for customers to be able to see where there products come from and feel good about shopping online. Another of Amazon’s private label lines – Mama Bear – is available to all Amazon shoppers and has options for baby food, diapers and more – most of which have many of the feel-good benefits we look for like organic baby food, hypoallergenic diapers and fragrance-free laundry detergent.
  • Special treatment around Amazon’s Lightning Deals – including 30 minutes advanced access to these deals before the average Amazon customer, and exclusive access to all the deals on Prime Day each July.
  • Free ebooks beyond Prime Reading – including access to the Kindle Owner’s Lending Library with over 800,000 titles and First Reads (previously called Kindle First) where Prime members get access to six brand new pre-release Kindle books chosen by Amazon editors – and can choose one to keep each month.
  • Discounts on subscriptions to the Washington Post – since 2013, Jeff Bezos has owned The Washington Post and Prime members not only have access to a free 6-month subscription but also can lock in a low monthly subscription at $3.99/month to boot.
  • Twitch Prime – for gamers, access to free games and exclusive surprises is yet another awesome benefit Amazon gives to its subscribers.
  • Prime Exclusive Phones – a rotating selection of popular models at prices lower than what you’ll pay in stores.
  • Audible Channels – as a subsidiary of Amazon, it’s no surprise that Prime Members get free access to podcasts covering news, comedy and more through Audible Channels.
  • Outfit Compare – available in the Amazon app, Prime members can upload two different photos of their outfits and get feedback from a fashion specialist on which looks better.

As you can see – having a Prime Membership isn’t just about free 2-day shipping (and sometimes even faster!) It’s about opting into a membership with exclusive access to programs that help you manage your life, provide fashion help, food perks, and plenty of entertainment options!

So we’d like to know – which benefit do you value the most? If you’re not a Prime subscriber, what’s holding you back? And now that the membership has gone up again (it last went up from $79 to $99 in 2014) – will you be opting in or out?

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